Certify your vehicles the smart way
Double your VSC penetration and lock in your consumer retention.
We have the data: preloading a powertrain WORKS
Dealers saw an average increase of $697 in PVR by including truLifetime with every eligible vehicle sold. In addition, their VSC penetration rates nearly doubled in some cases—ranging up to 80% and above.
truLifetime represents the single biggest improvement you can make in F&I.
When demand is high and competition is fierce, most dealers chase price customers. Smart dealers chase value customers, a strategy that sells more cars and service, holds more gross, and keeps customers connected with the dealership for a lifetime.
Our Powertrain Warranty benefits everyone
From your sales staff to your customer, truLifetime is great for everyone involved in the process.
Sets Them Apart From Competitors
Higher Front End Grosses and Higher Commissions
Higher VSC Penetration
Sell More Cars
Higher Front & Back-End Grosses
Higher CSI / Customer Retention
Increase Service Repair Orders
More Repeat Sales and Lower Staff turnover
Peace of Mind—A Worry-free Ownership Experience
Instill confidence in Your Dealership
Higher CSI and Repeat Business
More Referrals
TruLifetime is the Certified Warranty you’ve been looking for
75% said dealerships, 22% said manufacturers, and 3% don't know.
10 years of Emergency roadside assistance
A powerful warranty With unlimited miles / unlimited time
Our dealership clients experience an average jump in per vehicle revenue (PVR) of $697—in the very first month.
Fact: 80% of consumers who purchase CPO vehicles are motivated by the warranty.
There is no faster way for your dealerships to dramatically raise profit margins.
New & Pre-owned Vehicle
Lifetime
New Asian Vehicles
& Ford Cars
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New Domestic/VW
Vehicles & Ford Trucks
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Pre-Owned
Blended Rate
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Set your dealership apart
Developing Your brand
With the best collateral materials and most comprehensive dealership development program in the business!
No program, including the truLifetime Limited Powertrain Warranty, can be successful if you don’t effectively communicate your Unique Selling Proposition to your potential customers. truWarranty will be there at kickoff to install all collateral materials on your lot and in your showroom. Additionally, we will train your staff and work with your management team to schedule on-going training to insure you succeed.
Note: Not all products are applicable to all programs. Please speak to a truWarranty Agent to see what materials are included with your dealership’s programs.
10 years of Emergency roadside assistance
A powerful warranty With unlimited miles / unlimited time
To protect our dealer clients, we default to Admin Obligor solutions, eliminating unnecessary contingent liability for your dealership.
Supercharge your VSC Penetration
Combine our Lifetime Powertrain with our Exclusionary VSC Wrap to set your dealership apart from the others.
truwarranty products work with every major menu system available.
